Skillable's ABM-Inspired Paid Media Tactics Drive 50% YoY Pipeline Growth

Performance Marketing That Delivered Beyond Expectations

Meat & Marrow is a premium non-vegetarian pickle brand focused on delivering authentic flavours to customers across markets. Using a strategic Meta Ads approach, we improved customer acquisition and delivered conversion performance beyond business expectations.

Client Overview

Services Involved Online Sales

Meat and Marrow is a local homemade non-vegetarian pickle brand based in Karur, Tamil Nadu, offering preservative-free items like chicken, mutton, and prawn pickles.

18%
Convertion Rate

Converted social media reach into valuable customer actions.

5x
ROAs

Generated stronger returns through performance-focused campaigns.


Creating a Scalable Growth Strategy

Meat & Marrow partnered with us to accelerate customer acquisition through Meta Ads. The objective was to maximise campaign performance while creating a sustainable system for consistent business growth.

Marketer reviewing campaign performance

Data-Driven Campaign Optimisation

We developed a Meta Ads strategy with audience targeting, creative optimisation, and continuous campaign refinement. Every campaign was structured to improve enquiry generation while maintaining consistent performance.

Marketer reviewing campaign performance

Performance That Surpassed Business Expectations

Within three months, the campaigns delivered conversion results beyond initial expectations. Continuous optimisation helped transform advertising performance into measurable business growth while creating a strong foundation for future scaling.

Ready to turn your ad spend into measurable business growth? Let's build a performance strategy that delivers.

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